Developing Business Strategies, 6th EditionISBN: 978-0-471-06411-4
Hardcover
352 pages
August 2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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PART I: INTRODUCTION AND OVERVIEW.
1. Business Strategy: The Concept and Trends in Its Management.
2. Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
3. External and Customer Analysis.
4. Competitor Analysis.
5. Market Analysis.
6. Environmental Analysis and Strategic Uncertainty.
7. Internal Analysis.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
8. Obtaining a Sustainable Competitive Advantage.
9. Differentiation Strategies.
10. Cost, Focus, and the Preemptive Move.
11. Strategic Positioning.
12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
13. Diversification.
14. Strategies in Declining and Hostile Markets.
15. Global Strategies.
PART IV: IMPLEMENTATION.
16. Implementation.
Appendix: Planning Forms.
Index.
1. Business Strategy: The Concept and Trends in Its Management.
2. Strategic Market Management: An Overview.
PART II: STRATEGIC ANALYSIS.
3. External and Customer Analysis.
4. Competitor Analysis.
5. Market Analysis.
6. Environmental Analysis and Strategic Uncertainty.
7. Internal Analysis.
PART III: ALTERNATIVE BUSINESS STRATEGIES.
8. Obtaining a Sustainable Competitive Advantage.
9. Differentiation Strategies.
10. Cost, Focus, and the Preemptive Move.
11. Strategic Positioning.
12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea.
13. Diversification.
14. Strategies in Declining and Hostile Markets.
15. Global Strategies.
PART IV: IMPLEMENTATION.
16. Implementation.
Appendix: Planning Forms.
Index.
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