The Phoenix Effect: 9 Revitalizing Strategies No Business Can Do Without

"...it offers good wholesome advice..." (Financial Times, 13 February 2002)

With so many businesses flopping in the current economy, Cater Pate, a veteran financial adviser and PricewaterhouseCoopers turnaroud expert, and writer Harlan Platt offer counself to those now teetering on the edge of disaster. THE PHOENIX EFFECT: 9 Revitalizing Strategies No Businesss Can Do Without walks executives, strategists, and entrepreneurs through a thorough evaluation of their company. Whether the business needs an overhaul or tuneup, the authors detail how to determine its new direction, strengthen its corporate identity, negotiate restructuing and mergers and get the most from assets, employees and products. The book is full of examples of real-life success and failure at companies like Marriott, Laura Ashley, Netscape, and CDNow. (Publishers Weekly, March 4, 2002)