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The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice

ISBN: 978-0-471-00879-8
Paperback
240 pages
March 1994
List Price: US $33.00
Government Price: US $16.82
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The Consultant's Manual: A Complete Guide to Building a Successful Consulting Practice (0471008796) cover image
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PLANNING.

Marketing Your Consulting Service.

Should You Enter the Consulting Business?.

The Business Plan.

Defining the Business.

Developing a Company Identity.

Planning Your Company's Finances.

IMPLEMENTATION.

Building Awareness of Your Business--Direct Methods.

Building Awareness of Your Business--Indirect Methods.

Developing a Brochure.

Selling Your Consulting Services.

The Consulting Proposal.

Handling Objections.

Service in a Consulting Business.

The Ethics of the Consulting Business.

Index.
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