|
Textbook
Competitive Success: How Branding Adds ValueISBN: 978-0-470-99822-9
Paperback
422 pages
February 2010, ©2009
 |
||||||
Competitive Success: How Branding Adds Value explains
how companies can realize substantial competitive advantages and
gains in financial and perceptive value if they develop a
brand-centric philosophy. It describes the latest brand frameworks,
emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
- Brand strategy
- Implementation
- Customer/brand insight
- Resource allocation
- Performance measurement
Related Titles
Marketing Management
Resources for
Instructors
Contact a Wiley Sales Rep
Find Your Rep
Read an Excerpt
.png){kind=small}
Join An E-mail ListLearn about the latest products, events, offers and content. |
