Beyond the Familiar: Long-Term Growth through Customer Focus and InnovationISBN: 978-0-470-97631-9
Hardcover
184 pages
April 2011, Jossey-Bass
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PREFACE vi
ACKNOWLEDGEMENTS ix
Chapter 1 What Every CEO Wants 1
Chapter 2 Your Promise to the Customer 19
Chapter 3 Delivering Today’s Promise Better and Better Every Day 39
Chapter 4 Driving the Market by Relentlessly Improving the Promise 67
Chapter 5 Innovating Beyond the Familiar 93
Chapter 6 Opening Up: What Leaders Must Do 119
POSTSCRIPT 145
END NOTES 151
INDEX 167
ABOUT THE AUTHORS 174
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