E-Mail Marketing For Dummies, 2nd Edition

Part I: Getting Started with E-Mail Marketing.

Chapter 1: Adding E-Mail to a Successful Marketing Mix.

Chapter 2: Maximizing Revenue with E-Mail.

Chapter 3: Becoming a Trusted Sender.

Part II: Mapping Out an E-Mail Marketing Strategy.

Chapter 4: Developing Objectives.

Chapter 5: Building a Quality E-Mail List.

Chapter 6: Making Your E-Mail Content Valuable.

Part III: Constructing an Effective Marketing E-Mail.

Chapter 7: Designing Your E-Mails.

Chapter 8: Including Text in Your E-Mails.

Chapter 9: Including Images in Your E-Mails.

Chapter 10: Creating From and Subject Lines That Get Noticed.

Part IV: Sending Specialized E-Mail Campaigns.

Chapter 11: Combining E-Mail with Social Media.

Chapter 12: Designing and Delivering E-Mails for Mobile Devices.

Chapter 13: Automating Your E-Mail Marketing.

Part V: Delivering and Tracking Your E-Mails.

Chapter 14: Tracking Your E-Mail Campaign Results.

Chapter 15: Maximizing E-Mail Deliverability.

Chapter 16: Capitalizing on Clicks and Other Responses.

Part VI: The Part of Tens.

Chapter 17: Top Ten Worst E-Mail Content Blunders.

Chapter 18: Ten E-Mail Marketing Resources.

Appendix: A Sample E-Mail Portfolio.

Index.