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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated

ISBN: 978-0-470-94231-4
Paperback
312 pages
February 2011
List Price: US $18.95
Government Price: US $12.24
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery, 2nd Edition, Revised and Updated (0470942312) cover image

Foreword: The Passion of the Individual vii

Preface ix

Introduction xiii

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1

Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21

Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37

Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55

Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73

Chapter 6 MARKETING ON A SMALL–BUSINESS BUDGET: Promoting Your Business with Little or No Money 89

Chapter 7 GOING SOCIAL 119

Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125

Chapter 9 STALKING THE KILLER APP: Creating Innovation 153

Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179

Chapter 11 CASH IS KING (WELL, SORT OF) 195

Chapter 12 LEADERSHIP: In Theory and in Practice 213

Chapter 13 EFFECTIVELY MANAGING COWORKERS 231

Chapter 14 WORKING TOWARD IRRELEVANCE 243

Chapter 15 HOME BREW RENDEZVOUS 257

Chapter 16 TO SMALL-BUSINESS SUCCESS 265

Index 271

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