Facebook Marketing All-in-One For Dummies®ISBN: 978-0-470-94230-7
Paperback
672 pages
August 2011
 This title is out-of-print and not currently available for purchase from this site.
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Book I: Joining the Facebook Marketing Revolution 5
Chapter 1: Exploring Facebook Marketing 7
Chapter 2: Creating Your Facebook Marketing Plan 27
Book II: Claiming Your Presence on Facebook 59
Chapter 1: Understanding the Different Types of Facebook Pages 61
Chapter 2: Creating Your Business Page 77
Chapter 3: Administering Your Facebook Business Page 99
Chapter 4: Arranging Your Navigation Menu 129
Book III: Adding the Basics to Your Facebook Page 149
Chapter 1: Posting to Your Page 151
Chapter 2: Understanding and Using iFrames to Customize Your Page 165
Chapter 3: Importing Your Blog Posts to Your Facebook Page 193
Chapter 4: Connecting Your Social Media Accounts 217
Chapter 5: The Fine Print: Legal and Other Considerations 241
Book IV: Building, Engaging, Retaining, and Selling to Your Community 249
Chapter 1: Building Visibility for Your Page 251
Chapter 2: Engaging and Retaining Your Community 279
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 297
Chapter 4: Expanding Your Existing E-Commerce onto Facebook 309
Book V: Understanding Facebook Applications 321
Chapter 1: Facebook Applications 101 323
Chapter 2: Creating New Streams of Income with Apps 341
Book VI: Making Facebook Come Alive with Events and Contests 361
Chapter 1: Creating Facebook Events 363
Chapter 2: Building Excitement with a Contest 379
Chapter 3: Using Third-Party Contest Applications 391
Chapter 4: Promoting Your Contest and Analyzing the Results 413
Book VII: Advanced Facebook Marketing Tactics 431
Chapter 1: An Introduction to Advanced Facebook Marketing 433
Chapter 2: Marketing with Facebook Social Plugins 443
Chapter 3: Discovering Live Streaming 465
Chapter 4: Stepping Out with Facebook Places and Facebook Deals 479
Book VIII: Facebook Advertising 499
Chapter 1: Advertising in Facebook 501
Chapter 2: Creating a Facebook Ad 519
Chapter 3: Testing, Measuring, and Modifying Your Ad 539
Book IX: Measuring, Monitoring, and Analyzing 557
Chapter 1: Setting Realistic Targets to Identify Success 559
Chapter 2: Exploring Facebook Insights 575
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 593
Index 609
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