Designing Search: UX Strategies for eCommerce Success

Ecommerce sales in the United States reached $38 billion in the first quarter of 2011, according to comScore.  People shop online because of convenience and the massive selection.  Naturally, a key to success in running an online store is making sure it’s easy for customers to find what they want, when they want to buy it.  It all comes down to the search application.  Designing a great search experience, however, isn't that simple.  In Designing Search: UX Stratgeis for eCommerce Success (Wiley; $39.99; May 2011; ISBN: 9780470942239), UX (user experience) expert Greg Nudelman uses his years of experience working on popular eCommerce websites such as Ebay, PayPal, and CapitalOne to provide a blueprint for UX designers, software engineers, and business people to create great eCommerce search experiences that delight shoppers, and increase sales.

With this invaluable book, the author shares his years of experience working on popular eCommerce sites and tackles the most difficult eCommerce search design problems. Nudelman takes a unique forward-thinking look at trends such as integrating searching with browsing to create highly effective and intuitive eCommerce search design solutions. Designing Search is full of UX design strategies and patterns that have been carefully developed, researched, and tested for success. When implemented, customers buy more, leave the store happier, and tell their friends and social networks about the positive experience they had using the site or mobile app. Topics includes:

• Creating memorable, delightful search experiences
• Turning "no search results" pages into new sales opportunities
• Discovering why shoppers behave as they do
• Using "more like this" search to help customers make quick decisions
• Designing intuitive search interactions using faceted search filters
• Using contextual mobile search to create portable eCommerce solutions
• Taking full advantage of the unique design challenges and capabilities of tablet devices
• Learning from case studies that put the design concepts into practice
• Using novel search design patterns to trounce the competition

Designing Search is essential to a broad range of UX designers, product managers, software engineers, and marketers working on Web and mobile application design and development. Readers need no prior knowledge of designing search user interfaces, only interest in the subject of eCommerce search. Seasoned UX design professionals will find fresh, creative ideas and actionable design strategies in this book that can keep them busy for years to come. For anyone responsible for creating eCommerce or other search and browse user interfaces, Designing Search  provides a wealth of best practices to these unique design issues.

ABOUT THE AUTHOR:

Greg Nudelman is the founder of DesignCaffeine, Inc., a user experience design business consultancy specializing in search, social networking, business dashboards, and process redesign for mobile and Web platforms. Widely recognized as an experience design expert, Greg has published over 30 articles and speaks regularly to audiences around the world about how to design intuitive and elegant systems that improve the quality of people's lives while creating abundant ROI. He has led design projects for Fortune 500 companies and creative startups.

Launched by Founder and Publisher PABINI GABRIEL-PETIT in November 2005, the Web magazine UXmatters provides insights and inspiration to professionals working in every aspect of user experience (UX) — from strategy to design to user research. Its authors are leading thinkers and active participants in the UX community.

About Wiley

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.

Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.