Guitar Lessons: A Life's Journey Turning Passion into BusinessISBN: 978-0-470-93787-7
Hardcover
272 pages
February 2011
 Other Available Formats: E-book
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Foreword ix
Acknowledgments xiii
Introduction: Rust Never Sleeps xv
Chapter 1: Life’s Little Lessons 1
Chapter 2: My Very First Guitar 9
Chapter 3: Inspiration 23
Chapter 4: The American Dream 31
Chapter 5: On Our Own 43
Chapter 6: Early Successes and Early Failures 53
Chapter 7: Sweat Equity 65
Chapter 8: Figuring It Out, One Guitar at a Time 81
Chapter 9: Finding Our Place 101
Chapter 10: Gaining Traction 115
Chapter 11: On the Move 125
Chapter 12: Making Our Case 133
Chapter 13: We’re All in This Together 141
Chapter 14: Embracing Technology 159
Chapter 15: Building Our Brand 169
Chapter 16: Innovation 183
Chapter 17: Artists and Celebrities 195
Chapter 18: In 10 Years We’ll Be Glad We Did 207
Chapter 19: The Third Owner 215
EPILOGUE 227
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