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Guitar Lessons: A Life's Journey Turning Passion into Business

ISBN: 978-0-470-93787-7
Hardcover
272 pages
January 2011
List Price: US $24.95
Government Price: US $12.72
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Guitar Lessons: A Life's Journey Turning Passion into Business (0470937874) cover image

Foreword ix

Acknowledgments xiii

Introduction: Rust Never Sleeps xv

Chapter 1: Life’s Little Lessons 1

Chapter 2: My Very First Guitar 9

Chapter 3: Inspiration 23

Chapter 4: The American Dream 31

Chapter 5: On Our Own 43

Chapter 6: Early Successes and Early Failures 53

Chapter 7: Sweat Equity 65

Chapter 8: Figuring It Out, One Guitar at a Time 81

Chapter 9: Finding Our Place 101

Chapter 10: Gaining Traction 115

Chapter 11: On the Move 125

Chapter 12: Making Our Case 133

Chapter 13: We’re All in This Together 141

Chapter 14: Embracing Technology 159

Chapter 15: Building Our Brand 169

Chapter 16: Innovation 183

Chapter 17: Artists and Celebrities 195

Chapter 18: In 10 Years We’ll Be Glad We Did 207

Chapter 19: The Third Owner 215

EPILOGUE 227

 

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