Conducting a Successful Capital Campaign: The New, Revised, and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign, 2nd Edition

Preparing for the Campaign.

The Key Components of a Capital Campaign.

Preparing for a Campaign: Three Essential Steps and an Important Check.

Implementing the Campaign.

Defining Roles of Leaders and Volunteers in the Campaign.

Recruiting, Educating, and Motivating Volunteers.

Building and Stating the Case for the Campaign.

Constructing and Using the Major Gifts Chart.

Establishing the Campaign Structure and Solicitation Process.

Identifying, Researching, and Rating Campaign Donors.

Cultivating and Soliciting Major Gift Prospects.

Building Lasting Relationships and Developing Leadership Gifts.

Managing Campaign Logistics and Day-to-Day Operations.

Technology in Fundraising.

Creating Successful Publications, Promotions, and Public Relations.

Moving Forward.

Concluding the Campaign and Building the Momentum.

TrAnds Affecting the Future of Fundraising and Capital Campaigns.

THE CAPITAL CAMPAIGN RESOURCE GUIDE.

Resources for Preparing the Campaign.

Appendix A. Sample Strategic Plan.

Appendix B. Sample Strategic Plan Progress Report.

Appendix C. Sample Market Surveys Resources for Implementing the Campaign.

Appendix D. Sample Volunteer Kit.

Appendix E. Sample Case Statements.

Appendix F. Sample Case Statements with Companion Pieces.

Appendix G. Sample Program Brochure.

Appendix H. Sample Campaign Plan.

Appendix I. Sample Monthly Financial Report.

Appendix J. Sample Public Announcement Event Invitation and Program.

Appendix K. Sample Pledge Forms.

Appendix L. Sample Communications Materials Checklist.

Appendix M. Sample Newsletters.

Appendix N. Sample Letterhead and Envelope.

Appendix O. Resources for Moving Forward Sample Final Report.

Appendix P. Sample Post-Campaign Assessment.