Essentials of Intellectual Property: Law, Economics, and Strategy, 2nd EditionISBN: 978-0-470-88850-6
Paperback
320 pages
March 2011
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Foreword to the Second Edition vii
Foreword to the First Edition xi
Preface xv
Author’s Note xix
Acknowledgments xxi
About the Authors xxiii
Introduction: Setting the Stage xxv
1 The Big Three: Patents, Trademarks, and Copyrights 1
2 The Supporting Players: Other Types of IPTrade Secrets and Know-How, Mask Works, and Noncompetition and Nondisclosure Agreements 34
3 Protecting the Fruits of Your Research and Development 47
4 Know What You Have (IP Audit) and What the Other Guy Has (Competitive Intelligence) 54
5 What is It Worth? Putting a Value on Intellectual Property 70
6 Make More Money by Sharing (Licensing) 83
7 Corporate Officers and Directors Beware: You Can Be Liable for Mismanaging Intellectual Property 92
8 Enforcing Your Rights 104
9 The Fundamental Things Apply, As Time Goes By: Intellectual Property in Cyberspace 167
10 The Patent Portfolio and Its Effect on Stock Price 180
11 How the Courts Have Changed the Patent Law 185
12 Patent Reform 209
Appendixes
Appendix A: Trademark and Service Mark Application 223
Appendix B: Copyright Application 231
Appendix C: Confidentiality and Nondisclosure Agreement 239
Appendix D: Invention Assignment Form 242
Appendix E: Basic IP Audit Questionnaire 247
Appendix F: Patent Valuation 249
Appendix G: Invention Disclosure Form 270
Appendix H: License Agreements 272
Bibliography 286
Further Reading 287
Index 289