Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Direct response expert Rick Cesari knows a thing or two about motivating people to “Call now!” and “Act today!”. Rick is the man behind the marketing campaigns that put the Juiceman Juicer, the Sonicare Toothbrush, the George Foreman Grill, and OxiClean into the minds of millions of consumers.

“We’ve been doing this for so long,” says Cesari. “We felt it was a good time to write about our philosophy. It’s all about understanding what motivates people and how to get them to take action.” Rick Cesari shares his twenty-five years of insights and methods that will help readers make the most of direct response marketing , purchase persuasion and simultaneous brand building in his new book, BUY NOW: Creative Marketing that Gets Customers to Respond to You and Your Product (Wiley; Hardcover; February 2011; ISBN: 9780470888018; $$24.95).

As CEO and founder of the pioneering direct response agency, Cesari Direct, Cesari has placed more companies on the Inc. 500 list of fastest-growing companies than any other marketer. “Many of the companies we’ve helped were start-ups,” notes Cesari. “They were products, not brands. But, using the power of direct response marketing, we helped build them into multi-million dollar brands in a short amount of time, often with no advertising budget.” 

BUY NOW! details the tactics Cesari and his team have employed over the past 25 years, providing invaluable insight to business owners, executives, marketers, inventors, salespeople and anyone in need of an economical, effective way to sell products and grow their business. Cesari tells the secrets behind the successful campaigns that catapulted products into millions of homes.  This one-of-a kind manual reveals how to:

• Conduct a profitable direct response campaign
• Build a product's reputation by providing helpful information and research
• Use "high touch" direct response marketing to build brand equity while driving retail sales
• Create a “self-funding” marketing campaign

BUY  NOW! explains why large companies like Johnson & Johnson and Valvoline are employing these successful tactics. Cesari has seen proven results from his Direct Response strategy, “We’re starting to see Fortune 500 companies–who once used only conventional advertising–embracing direct response for their biggest brands. The concept of DR has evolved beyond just the infomercial to more hybrid, short form executions that get people to buy online or order right away. Indeed, internet selling is just the latest iteration of direct response.”