The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your BusinessISBN: 978-0-470-88602-1
Hardcover
224 pages
March 2011
Other Available Formats: E-book
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DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.
MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.