How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers

ISBN: 978-0-470-87900-9

Hardcover

240 pages

April 2011

List Price:	US $24.95
Government Price:	US $12.72
Enter Quantity: Buy

Other Available Formats: E-book

< >

KELLY MCDONALD is the president of McDonald Marketing, which Advertising Age named one of the top ad agencies in the United States across all disciplinesin 2009. She worked in top positions for global ad agencies before starting her own marketing company in 2002. Her agency's clients include Toyota, Sherwin-Williams, Miller Coors, Harley-Davidson, and State Farm Insurance.

Related Titles

General & Introductory Business & Management

Fatal Risk: A Cautionary Tale of AIG's Corporate Suicide

by Roddy Boyd

Do More Than Give: The Six Practices of Donors Who Change the World

by Leslie R. Crutchfield, John V. Kania, Mark R. Kramer

Built on Values: Creating an Enviable Culture that Outperforms the Competition

by Ann Rhoades, Stephen R. Covey (Foreword by)

with Nancy Shepherson

The Chief HR Officer: Defining the New Role of Human Resource Leaders

by Patrick M. Wright (Editor), John W. Boudreau (Editor), David Pace (Editor), Elizabeth Sartain (Editor), Paul McKinnon (Editor), Richard L. Antoine (Editor)

How to be a Presentation God: Build, Design, and Deliver Presentations that Dominate

by Scott Schwertly

Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships

by Katie Delahaye Paine

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

by Josh Linkner