Textbook
Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersISBN: 978-0-470-87641-1
Paperback
288 pages
August 2010, ©2010
Other Available Formats: E-book
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"... an impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses." (Anglohigher.com, May 2011).
"... this handbook is likely to prove an excellent help for evaluating business models" (Anatello.com, July 2011)