Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and SocietyISBN: 978-0-470-87363-2
Hardcover
288 pages
March 2011, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction: Why More Corporations Are Giving Less v
1 Why Should a Business Give at All? 1
2 What’s the Right Amount to Give? 23
3 Who Decides What Gets Funded? 42
4 What’s the Right Role for the CEO? 58
5 Who Should Administer Company Donations? 77
6 Does a Company Need a Foundation? 91
7 Should a Company Donate Products or Services? 105
8 How Much Should a Company Donate for Dinners and Events? 131
9 Should a Company Fund the United Way, or Are There Better Alternatives? 143
10 How Should a Company Respond to a Disaster? 163
11 Can a Company Measure What Works? 187
12 How Should a Company Communicate Its Contributions Commitments? 206
13 What If a Company’s Profits Tank? 223
14 Conclusion: The Nun’s Tzedakah 234
Bibliography 241
About the Author 251
Businesses Index 253
Nonprofit Organizations Index 255
Subject Index 259