Shockproof: How to Hardwire Your Business for Lasting SuccessISBN: 978-0-470-87254-3
Hardcover
288 pages
December 2010
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Foreword Paul Jacobs vii
Prologue A Shockproof Future ix
Chapter 1 Beware the Big Blue Catfish 1
Chapter 2 Headlines or Tombstones? 23
Chapter 3 Make Sure the Strategy Is “Not Wrong” 49
Chapter 4 Beyond Boxes and Lines 77
Chapter 5 Carbon Paper? Really?! 107
Chapter 6 Connections and Calibrations 153
Chapter 7 Be the Leader You Seek 199
Chapter 8 Pass the Salt 241
Notes 257
Acknowledgments 264
Index 267
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