Celebrity SellsISBN: 978-0-470-86850-8
Paperback
340 pages
May 2004
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)
“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)
“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)
“This book looks at stars and advertising- and has some fab facts.” (New Woman, June 2004)
“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)
“… an important book…” (Reading Chronicle, 20th May 04)
“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)
“…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)
“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)
“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10th December 2004)
"Ever since publishing my book on the celebrity industry, High Visibility, I have been waiting for someone to show the power, gains, and risks of using celebrities in advertising. Hamish Pringle has delivered the goods."—Philip Kotler - Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University.
"A must read not only for anybody fascinated by the way in which
the worlds of commercialism and the celebrity feed off each other
but any agency account person anxious to avoid the pratfalls when
signing up a star name."
—John Tylee - Associate Editor for Campaign magazine
"As an account director, I once persuaded Sir Robert Mark to
say, "I am convinced that the Goodyear Grand Prix S is a major
contribution to road safety". Now as Chief Executive of the
Marketing Society I am convinced that Hamish Pringle's "Celebrity
Sells" will be a major contribution to any advertiser's
understanding of this topic."
—Hugh Burkitt - Chief Executive of The Marketing Society.
"Using celebrities to champion a brand can be immensely powerful
- if you get it right. Celebrity Sells tells you how."
—Winston Fletcher - Chairman of Advertising Standards Board
of Finance and author of Beating The 24/7
"Had a celebrity endorsed this fascinating book, it probably
would have been more effective. However, you just got me."
—John Hegarty - Creative Director of Bartle Bogle and Hegarty
Ltd.
"Lineker seemed like a good idea at the time - Hamish tells us
why."
—John Webster - Executive Creative Director of BMP DDB
"I'd recommend Celebrity Sells, and particularly its
categorisation of celebrity 'types' as a useful tool for new
marketers"
—Martin Glenn - President PepsiCo UK
"Celebrity is a phenomenon of the new age. I am not certain I
like it, but I am sure like everyone else in both society and this
industry I need to understand it and deal with it. Hamish Pringle
offers a rare insight into the new power of celebrity and how we
can engage with it."
—Clive Jones - CEO of ITV Plc.