Trajectory Management: Leading a Business Over TimeISBN: 978-0-470-86290-2
Hardcover
224 pages
September 2003
Other Available Formats: E-book
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- Takes a new scenaro-based approach to strategic management and provides tools to enable any company to determine the best practice for a given situation at a given time
- Paul Strebel is a professor of strategic change management and director of the Breakthrough Program for Senior Executives at IMD, Switzerland
- Packed with case studies from leading global companies including Nokia, Sony, Microsoft, and AOL Time Warner