The Seven Myths of Customer Management: How to be Customer-Driven Without Being Customer-LedISBN: 978-0-470-85880-6
Hardcover
240 pages
August 2003
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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"…is a stimulating canter through some marketing mantras,
dismantling them fairly and frankly before suggesting
alternatives…" (Marketing, 16 October 2003)
“… iconoclastic…” (Admap, February 04)
"...The myths put CRM into perspective, explaining what to use and what to discard." (Brand Strategy, September 2006)
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Strategic Management
Read an Excerpt
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