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Brand Manners: How to create the self-confident organisation to live the brand

ISBN: 978-0-470-85610-9
Paperback
336 pages
August 2009
List Price: US $24.95
Government Price: US $12.72
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Brand Manners: How to create the self-confident organisation to live the brand (0470856106) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

If you want your company to be "marketing-effective", this book should be required reading by the CEO, management and the employees." Philip Kotler
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