The Future of the Multinational Company

Julian Birkinshaw (Editor), Sumantra Ghoshal (Editor), Constantinos C. Markides (Editor), John M. Stopford (Editor), George Yip (Editor)

ISBN: 978-0-470-85065-7

Hardcover

256 pages

August 2003

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Introduction (Julian Birkinshaw, Sumantra Ghoshal, Costas Markides, John Stopford, George Yip).

SECTION 1: RIVAL STATES, RIVAL FIRMS.

Chapter 1: The (A)Political Multinational: State-Firm Rivalry Revisited (Louis Turner).

Chapter 2: The moral response to capitalism: Can we learn from the Victorians?(John Dunning).

Chapter 3: The multi-home based multinational: combining global competitiveness and local innovativeness (Örjan Sölvell).

Chapter 4: Regional multinationals: The location-bound drivers of global strategy (Alan Rugman and Alain Verbeke).

SECTION 2: MANAGING THE MULTINATIONAL ENTERPRISE.

Chapter 5: The evolving multinational: Strategy and structure in Latin American operations, 1990-2000 (Jose de la Torre, Jose Paulo Esperanca and Jon Martinez).

Chapter 6: Risk and the dynamics of globalisation (Don Lessard).

Chapter 7: The global OEM: The transformation of Asian sup plier companies )(Anthony Leung and George Yip) .

Chapter 8: Designing Multinationals: Is it all over now? (Lawrence Franko).

Chapter 9: The customer-focused multinational: revisiting the Stopford and Wells model in an era of global customers (Julian Birkinshaw and Siri Terjesen).

Chapter 10: Geography as a design variable (Eleanor Westney).

Chapter 11: Regional Organisations: Beware of the pitfalls (Paul Verdin, Venkat Subramanian, Alice de Koning and Eline Van Poeck).

Chapter 12: The Metanational: The next step in the evolution of the Multinational Enterprise (Yves Doz, Jose Santos and Peter Williamson).

SECTION 3: REJUVENATING THE MATURE BUSINESS.

Chapter 13: The critical role of sense-making in Rejuvenating the Mature Business (John Stopford and Charles Baden-Fuller).

Chapter 14: The invisible underpinnings of corporate rejuvenation: purposeful action taking by individuals (Sumantra Ghoshal and Heike Bruch).

Chapter 15: Rejuvenation revisited: Identifying and managing strategy decay and innovation (Peter Williamson).

Chapter 16: Racing to be second: Innovation through imitation (Costas Markides).

Chapter 17: Who needs multinationals? Lessons from open-source software (Rob Grant, Andrea Lipparini, Gianni Lorenzoni, and Elaine Romanelli).

SECTION: 4.

Chapter 18: Management Research: Reprise and Prologue (John Stopford).

Bibliography.