Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment

Foreword by Antony Burgmans (Unilever).

Preface.

Introduction and Overview.

The Tangled World - Trends and Countertrends.

The Players in the Global Village.

How Business Has Managed Non-Market Interactions up to the Present Day.

Detecting and Preventing Trouble Ahead.

Making Corporate Diplomacy Happen.

Corporate Communication.

"Suits" amd "Sandals": Balancing Conflict and Co-operation.

Learning from Three Reference Examples.

Appendix I – Business Case vs. Business Ethics.

Appendix II – Relevant IMD  Case Studies.

Further Reading.

Index.