The Timid Corporation: Why Business is Terrified of Taking Risk

Introduction: The Rise of the Cautious Manager.

PART ONE: THE RE-REGULATION OF THE CORPORATION.

The New Dynamic of Regulation.

Self-Regulation: Entrenching Caution.

The Rise of Risk Management.

Managing for Shareholder Value: The New Financial Risk Aversion.

PART TWO: A TIMID APPROACH TO MARKETS.

Industry in Defensive Mode.

The New Obsession with the Customer.

The Dumbing-Down of Innovation.

Fear of Growth.

PART THREE: EXPLAINING AND CHALLENGING RISK AVERSION.

A Crisis of Self-Belief.

Conclusion: Challenging the Culture of Risk Aversion.

Bibliography.

Index.