New Economy Emotion: Engaging Customer Passion with e-crmISBN: 978-0-470-84135-8
Paperback
240 pages
August 2001
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Introduction.
Marketing and the Internet.
Relationship Marketing on the Web.
The Personalised Web Site.
E-mail Marketing.
Campaign Management.
Closing the Loop.
Dealing with Real People.
Getting it Done.
Creating More Customer Value.
Bibliography.
Index.
Marketing and the Internet.
Relationship Marketing on the Web.
The Personalised Web Site.
E-mail Marketing.
Campaign Management.
Closing the Loop.
Dealing with Real People.
Getting it Done.
Creating More Customer Value.
Bibliography.
Index.
Related Titles
General & Introductory Business & Management
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