The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive GrowthISBN: 978-0-470-83848-8
Hardcover
288 pages
December 2006
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"A goldmine of insight and instruction. Anyone planning any type
of business event, large or small, must have a copy of this
book!"
—Lisa K. Altizer, Marketing Director, Mercer Mall, West
Virginia
"As usual, Judy Allen has written a valuable book filled with
important information. She adds depth and breadth to the body of
practical knowledge about the nuts and bolts of event strategy and
tactics. This volume should at all times be on the desk of every
planner and every business executive charged with planning an
event."
—David Sorin, Esq., CEO, Management Mpowerment Associates,
and Author of The Special Events Advisor: A Business and Legal
Guide for Event Professionals
"Intelligent planning and thorough execution are the keys to
success for any corporate function. Judy Allen outlines a
succinct, practical methodology that will ensure your next event
achieves its stated business objectives and creates a positive
lasting impression."
—Zeke Adkins, Co-founder, Luggage Forward
"In today’s competitive business climate, a
‘business as usual’ approach to corporate events and
functions simply does not work. Judy Allen has compiled in one
comprehensive guide everything today’s successful executive
needs to know to take this strategic function to the next
level."
—Evans Gebhardt, Executive Vice President, Eos Airlines,
Inc.