Lexus: The Relentless Pursuit, Revised EditionISBN: 978-0-470-82804-5
Paperback
300 pages
April 2011
 Other Available Formats: E-book
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Introduction and Acknowledgements.
Foreword (Erwin Lui, Creative Innovation Studio Manager, Calty Design Research, Inc).
Chapter One The Toyota Way.
Chapater Two Searching for Bobos
Chapter Three Deus Ex Machina
Chapter Four From Tahara to the World!
Chapter Five The Lexus Covenant.
Chapter Six Zen and the Art of Automobile Maintenance.
Chapter Seven Something Wicked This Way Comes.
Chapter Eight Lexus Nation.
Epilogue.
Afterword.
Coda (Hisao Inoue, Journalist and Author of Toyota Shock (Kodansha: 2009).
Appendix: The Lexus Lineage (1990-2011).
Endnotes.
Index.
Related Titles
General & Introductory Business & Management
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