CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging MarketsISBN: 978-0-470-82520-4
Hardcover
200 pages
September 2010
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Acknowledgments.
Benefits of Corporate Social Responsibility.
Preface.
Introduction.
PART 1 Strategies.
1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk.
2 A New Phenomenon.
3 The Fundamentals and Evolution of CSR.
4 How to Optimize CSR.
5 Why and When to Apply CSR Activities.
6 Managing, Monitoring, and Reporting.
PART 2 Case Studies.
Case Study 1 PT Unilever Indonesia, Tbk.
Case Study 2 PT Bank Danamon Indonesia, Tbk.
Case Study 3 PURA Group.
Case Study 4 PT Astra International, Tbk.
Case Study 5 PT Indo Tambangraya Megah, Tbk.
Case Study 6 H.J. Heinz.
Case Study 7 TNT International B.V., the Netherlands.
Case Study 8 Intel Corporation, US.
Case Study 9 Motorola.
Case Study 10 CSR in Thailand.
References.
Index.