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CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets

ISBN: 978-0-470-82520-4
Hardcover
200 pages
September 2010
List Price: US $39.95
Government Price: US $25.56
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CSR Strategies: Corporate Social Responsibility for a Competitive Edge in Emerging Markets (0470825200) cover image

Acknowledgments.

Benefits of Corporate Social Responsibility.

Preface.

Introduction.

PART 1 Strategies.

1 Corporate Social Responsibility, Good Corporate Governance, and Reputation Risk.

2 A New Phenomenon.

3 The Fundamentals and Evolution of CSR.

4 How to Optimize CSR.

5 Why and When to Apply CSR Activities.

6 Managing, Monitoring, and Reporting.

PART 2 Case Studies.

Case Study 1 PT Unilever Indonesia, Tbk.

Case Study 2 PT Bank Danamon Indonesia, Tbk.

Case Study 3 PURA Group.

Case Study 4 PT Astra International, Tbk.

Case Study 5 PT Indo Tambangraya Megah, Tbk.

Case Study 6 H.J. Heinz.

Case Study 7 TNT International B.V., the Netherlands.

Case Study 8 Intel Corporation, US.

Case Study 9 Motorola.

Case Study 10 CSR in Thailand.

References.

Index.

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