Vietnam Business Guide: Getting Started in Tomorrow's Market Today

Business opportunities abound in the populous and rapidly developing nation of Vietnam. There is, however, a great deal of naivety among entrepreneurs and companies venturing into the market. Corruption, pollution, lack of infrastructure, an immature work force and cultural barriers are some of the macroeconomic encumbrances they have to overcome.

Vietnam Business Guide: Getting Started in Tomorrow’s Market Today (ISBN: 978-0-470-82452-8; John Wiley & Sons) provides an objective evaluation of the business environment and offers a wealth of information about the unique aspects of the country’s business culture; registration, legal and tax issues; working with local business partners; living conditions in Vietnam and industry-specific opportunities.

Based on the authors’ personal entrepreneurial journey in Vietnam as well as first-hand interviews with seasoned businesspeople working and living there, the book brings the issues to life – better preparing newcomers for what they will encounter, as well as forewarning them of the common pitfalls that business people wander into. Aptly separated into three sections, “Considering Vietnam,” “Starting Up in Vietnam,” and “The Daily Challenges,” this guide offers all the important details for businessmen at every stage of their business ventures in the country.

Getting an insiders’ perspective through Vietnam Business Guide will be one’s best bet in ensuring success within this intricate business environment. It is a must-read for all companies and individuals taking their first steps into the Vietnamese market.

Authors Brian and Kimberly Vierra remark, “Simply applying the strategies that have worked for a company elsewhere in Asia could prove fatal in Vietnam. The culture and history of the country have sculpted a workforce and workplace unlike anything else seen in Asia.”

Additional information on the book is available at http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470824522.html.

Vietnam Business Guide: Getting Started in Tomorrow's Market Today

Published by John Wiley & Sons

Publication Date: November 19, 2009

US$24.95; Paperback; 224 pp.; ISBN: 978-0-470-82452-8