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Private Banking: Building a Culture of Excellence

ISBN: 978-0-470-82437-5
Hardcover
256 pages
October 2012
List Price: US $151.00
Government Price: US $77.01
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Preface ix

Acknowledgments xv

CHAPTER 1 A Framework for Excellence in Private Banking 1

CHAPTER 2 What Is Driving Private Banking? 7

CHAPTER 3 Finding the Right Organisation and Operational Strategy 23

CHAPTER 4 Forces Shaping the Regulatory Environment 45

CHAPTER 5 Putting Clients at the Centre 63

CHAPTER 6 Beyond Products—Offering Tailored Solutions 91
Guido Ruoss

CHAPTER 7 Why Brand Matters 123

CHAPTER 8 Delivering a Superior Client Experience 145

CHAPTER 9 Understanding Service Excellence 165

CHAPTER 10 Winning the War for Talent 187

CHAPTER 11 Defining and Growing Leadership and Culture 215

CHAPTER 12 Measuring and Managing Performance 233

About the Author 255

Index 257

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