Competitive Strategy For Dummies

Part I: Laying the Foundations of Competitive Strategy.

Chapter 1: Gearing Up to Get Competitive.

Chapter 2: Laying the Foundations of Strategy.

Part II: Being Competitive.

Chapter 3: Feeling the Effects of the Forces of Competition.

Chapter 4: Scanning and Analysing Your Competitive Environment.

Chapter 5: Looking to Leadership.

Part III: Putting Strategic Management into Action.

Chapter 6: Assessing Your Competition.

Chapter 7: Appraising Investments.

Chapter 8: Finessing Your Finances.

Chapter 9: Matching Products and Services with Your Customers and Clients.

Chapter 10: Putting Your Competition in Context.

Part IV: Enhancing Your Competitive Strategy.

Chapter 11: Pulling Together a Comprehensive Strategic Plan.

Chapter 12: Defi ning and Establishing Organisation Structure and Culture.

Chapter 13: Doing The Right Things: Ethics.

Chapter 14: Wrangling with Risk.

Part V: Looking Towards Your Future.

Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers.

Chapter 16: Getting the Big Picture: Globalisation.

Chapter 17: Pointing Your Company Towards the Future.

Part VI: The Part of Tens.

Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action.

Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment.

Chapter 20: Ten Tips on Mergers and Acquisitions.

Chapter 21: Ten (Or So) Top Ways to Manage Risk.

Index.