Herd: How to Change Mass Behaviour by Harnessing Our True NatureISBN: 978-0-470-74459-8
Paperback
424 pages
August 2009
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
Other Available Formats: Hardcover
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- Paperback version of Mark Earls' bestselling hardcover
- Updated with new stats and figures
- Provides two completely revised chapters that deal with the rise of social networking
- Revolutionizes marketing by showing that the theory on which much of it is based - the idea of the consumer as individual - is wrong
- Uses a host of unusual examples and anecdotes to open the mind, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.
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