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Data Mining Techniques in CRM: Inside Customer Segmentation

Konstantinos K. Tsiptsis, Antonios Chorianopoulos
ISBN: 978-0-470-74397-3
Hardcover
372 pages
March 2010
List Price: US $101.75
Government Price: US $70.36
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Data Mining Techniques in CRM: Inside Customer Segmentation (0470743972) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Konstantinos Tsiptsis, CRM and Customer Intelligence Manager, Eurobank, EFM, Greece

Antonios Chorianopoulos, Greek Ministry of Economy and Finance, Data Analysis Unit, MIS Service, Greece.

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