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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

Gabriela Salinas
ISBN: 978-0-470-74031-6
Hardcover
448 pages
September 2009
List Price: US $86.00
Government Price: US $55.04
Enter Quantity:   Buy
The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications (0470740310) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

  • A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche.
  • Provides a detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
  • Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex (to name a few)

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