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Textbook
Strategic Market Creation: A New Perspective on Marketing and Innovation ManagementISBN: 978-0-470-69427-5
Paperback
464 pages
January 2010, ©2009
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Fills an important gap on the subject of marketing and innovation
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Shows the reader how to take a marketing perspective on radical innovation management
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Strategic Management
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