Statistics in Market ResearchISBN: 978-0-470-68937-0
Paperback
234 pages
December 2009
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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1. Statistics and marketing.
2. Factor analysis.
3. Correspondence analysis.
4. Cluster analysis.
5. Multiple regression analysis.
6. Discriminant analysis.
7. Conjoint analysis.
8. Path analysis and structural equation models.
9. Data mining.
Related Titles
General Applied Probability & Statistics
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