The Little Book of Behavioral Investing: How not to be your own worst enemyISBN: 978-0-470-68602-7
Hardcover
240 pages
January 2010
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Foreword xi
Introduction This Is a Book About You 1
Chapter One In the Heat of the Moment 15
Chapter Two Who’s Afraid of the Big Bad Market? 21
Chapter Three Always Look on the Bright Side of Life 31
Chapter Four Why Does Anyone Listen to These Guys? 41
Chapter Five The Folly of Forecasting 57
Chapter Six Information Overload 73
Chapter Seven Turn off That Bubblevision! 87
Chapter Eight See No Evil, Hear No Evil 93
Chapter Nine In the Land of the Perma-Bear and the Perma-Bull 103
Chapter Ten The Siren Song of Stories 117
Chapter Eleven This Time Is Different 129
Chapter Twelve Right for the Wrong Reason, or Wrong for the Right Reason 145
Chapter Thirteen The Perils of ADHD Investing 153
Chapter Fourteen Inside the Mind of a Lemming 167
Chapter Fifteen You Gotta Know When to Fold Them 181
Chapter Sixteen Process, Process, Process 199
Conclusion The Road to Hell Is Paved with Good Intentions 213