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The Little Book of Behavioral Investing: How not to be your own worst enemy

ISBN: 978-0-470-68602-7
Hardcover
240 pages
January 2010
List Price: US $24.95
Government Price: US $12.72
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The Little Book of Behavioral Investing: How not to be your own worst enemy (0470686022) cover image

Foreword xi

Introduction This Is a Book About You 1

Chapter One In the Heat of the Moment 15

Chapter Two Who’s Afraid of the Big Bad Market? 21

Chapter Three Always Look on the Bright Side of Life 31

Chapter Four Why Does Anyone Listen to These Guys? 41

Chapter Five The Folly of Forecasting 57

Chapter Six Information Overload 73

Chapter Seven Turn off That Bubblevision! 87

Chapter Eight See No Evil, Hear No Evil 93

Chapter Nine In the Land of the Perma-Bear and the Perma-Bull 103

Chapter Ten The Siren Song of Stories 117

Chapter Eleven This Time Is Different 129

Chapter Twelve Right for the Wrong Reason, or Wrong for the Right Reason 145

Chapter Thirteen The Perils of ADHD Investing 153

Chapter Fourteen Inside the Mind of a Lemming 167

Chapter Fifteen You Gotta Know When to Fold Them 181

Chapter Sixteen Process, Process, Process 199

Conclusion The Road to Hell Is Paved with Good Intentions 213

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