Sold on Language: How Advertisers Talk to You and What This Says About YouISBN: 978-0-470-68309-5
Paperback
336 pages
February 2011
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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About the Authors.
Preface. 1 The Power of Choice.
2 The Unconscious Consumer.
3 The Attentional Arms Race.
4 We Know What You’re Thinking.
5 Why Ads Don’t Say What They Mean (Or Mean What They Say).
6 Acting Out.
7 Divide and Conquer.
8 The Politics of Choice.
Sources.
Index.
Related Titles
General Cognitive Psychology
Read an Excerpt
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