The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!, 2nd Edition

About the Author ix

Preface x

Acknowledgments xiii

1 Influencing Others to Change 1

2 The First Four Seconds 13

3 The Delta Model of Influence 33

4 Credibility: The Pivot Point of Persuasion 57

5 The New Principles of Influence 65

6 Introduction to Omega Strategies 85

7 Framing Principles, Persuasion Techniques, and Influential Strategies 107

8 Applying the Laws of Influence 131

9 The Influential Secret of Oscillation 157

10 Mind Reading: How to Know What They Are Thinking 167

11 I'll Think About It 173

12 How Their Brain Buys . . . You! 207

13 "I Will Do the Work for You": Magic Words That Unlock Minds 219

14 The Power of Thinking without Thinking 233

15 Influence in Sales and Marketing Online and in the Real World 243

16 The Problem and Opportunity of Memory in Influence 259

17 Women: Influencing Women to Buy 267

Bibliography 287

Index 295

Need a Speaker? 305