Resonate: Present Visual Stories that Transform Audiences

Introduction.

1 Why Resonate?

Persuasion Is Powerful.

Resonance Causes Change.

Change Is Healthy.

Presentations Are Boring.

The Bland Leading the Bland.

People Are Interesting.

Facts Alone Fall Short.

Stories Convey Meaning.

You Are Not the Hero.

The Audience Is the Hero.

Resonance Rule #1.

2 Lessons from Myths and Movies.

Incorporate Story.

Drama Is Everything.

Story Templates Create Structure.

The Hero’s Journey Structure.

Crossing the Threshold.

The Contour of Communication.

The Beginning and Call to Adventure.

The Middle: Contrast.

Call to Action.

The End.

What Is a Sparkline?

Case Study: Benjamin Zander.

Zander’s Sparkline.

Resonance Rule #2.

3 Get To Know the Hero.

How Do You Resonate with These Folks?

Segment the Audience.

Case Study: Ronald Reagan.

Meet the Hero.

Meet the Mentor.

Create Common Ground.

Communicate from the Overlap.

Resonance Rule #3.

4 Define the Journey.

Preparing for the Audience’s Journey.

The Big Idea.

Plan the Audience’s Journey.

Tools for Mapping a Journey.

Acknowledge the Risk.

Address Resistance.

Make the Reward Worth It.

Case Study: General Electric.

Resonance Rule #4.

5 Create Meaningful Content.

Everything and the Kitchen Sink.

More Than Just Facts.

Don’t Be So Cerebral.

Contrast Creates Contour.

Transform Ideas Into Meaning.

Recall Stories.

Turn Information Into Stories.

Case Study: Cisco Systems.

Move from Data to Meaning.

Murder Your Darlings.

From Ideas to Messages.

Resonance Rule #5.

6 Structure Reveals Insights.

Establish Structure.

Make Sense.

Case Study: Richard Feynman.

Feynman’s Sparkline.

Order Messages for Impact.

Create Emotional Contrast.

Contrast the Delivery.

Putting Your Story on the Silver Screen.

Process Recap.

Resonance Rule #6.

7 Deliver Something they’ll Always Remember.

Create a S.T.A.R. Moment.

Case Study: Michael Pollan.

Repeatable Sound Bites.

Evocative Visuals.

Case Study: Pastor John Ortberg.

Ortberg’s Sparkline.

Case Study: Rauch Foundation.

Case Study: Steve Jobs.

Jobs’s Sparkline.

Resonance Rule #7.

8 There’s Always Room to Improve.

Amplify the Signal, Minimize the Noise.

Give a Positive First Impression.

Hop Down from Your Tower.

Value Brevity.

Wean Yourself from the Slides.

Balance Emotion.

Host a Screening with Honest Critics.

Case Study: Markus Covert, PhD.

Case Study: Leonard Bernstein.

Resonance Rule #8.

9 Change Your World.

Changing the World Is Hard.

Use Presentations to Help Change the World.

Don’t Use Presentations for Evil.

Enron’s Presentations During Implosion.

Gain Competitive Advantage.

Case Study: Martin Luther King Jr.

King’s Sparkline.

Case Study: Martha Graham.

Be Transparent So People See Your Idea.

You Can Transform Your World.

10 Inspiration Is Everywhere.

Case Study: Wolfgang Amadeus Mozart.

Sonata Sparkline.

Case Study: Alfred Hitchcock.

Case Study: E. E. Cummings.

Resonance Rule #9.

References.

Picture Credits.

Index.

Special Thanks.