If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your CompetitionISBN: 978-0-470-62435-7
Hardcover
272 pages
June 2010
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Chapter 1 Four Responses to Economic Contractions.
Chapter 2 Power Base Reactivation.
Chapter 3 Past Client Reactivation.
Chapter 4 The Most Effective Call to Advance and Conquer.
Chapter 5 Converting the Unsold.
Chapter 6 Multiply through Existing Clients.
Chapter 7 Delivering at "Wow" Levels.
Chapter 8 The Importance of Price.
Chapter 9 Activate Second Sale to Boost Profits.
Chapter 10 The Value-Added Proposition.
Chapter 11 Act Hungry.
Chapter 12 Expand Acceptable Client Profile.
Chapter 13 Effective Marketing Campaigns.
Chapter 14 Repackaging for Increased Profits.
Chapter 15 The Power Schedule to Advance and Conquer.
Chapter 16 An Advance-and-Conquer Attitude.
Chapter 17 Your Freedom Financial Plan.
Chapter 18 The Most Important Skill Needed to Advance and Conquer.
Chapter 19 The Unreasonable Attitude.
Conclusion How to Guarantee Your Position.
Afterword.
Glossary.
Index.
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