Handbook of Marketing for Continuing EducationISBN: 978-0-470-62312-1
Paperback
554 pages
April 1989, Jossey-Bass
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Part One: The Components of Effective Marketing
Part Two: Positioning Your Organization in the Market
Part Three: Effective Direct-Mail Marketing
Part Four: Effective Public Relations
Part Five: Effective Advertising
Part Six: Effective Personal Sales
Part Seven: Making Marketing Work in Your Organization
Part Eight: Strategies for Ongoing Success in Marketing