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Handbook of Marketing for Continuing Education

ISBN: 978-0-470-62312-1
Paperback
554 pages
April 1989, Jossey-Bass
List Price: US $70.00
Government Price: US $44.80
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Handbook of Marketing for Continuing Education (0470623128) cover image
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.

Part One: The Components of Effective Marketing

Part Two: Positioning Your Organization in the Market

Part Three: Effective Direct-Mail Marketing

Part Four: Effective Public Relations

Part Five: Effective Advertising

Part Six: Effective Personal Sales

Part Seven: Making Marketing Work in Your Organization

Part Eight: Strategies for Ongoing Success in Marketing

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