Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth MovementsISBN: 978-0-470-61418-1
Hardcover
224 pages
August 2010
 This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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Acknowledgments ix
Introduction xiii
Lesson 1: Movements Aren’t about the Product Conversation; They’re about the Passion Conversation 1
Lesson 2: Movements Start with the First Conversation 23
Lesson 3: Movements Have Inspirational Leadership 37
Lesson 4: Movements Have a Barrier of Entry 57
Lesson 5: Movements Empower People with Knowledge 69
Lesson 6: Movements Have Shared Ownership 91
Lesson 7: Movements Have Powerful Identities 107
Lesson 8: Movements Live Both Online and Off-Line 123
Lesson 9: Movements Make Advocates Feel Like Rock Stars 139
Lesson 10: Movements Get Results 153
Lesson 11: Your Turn 167
About the Authors 171
Index 175
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