The Buying Brain: Secrets for Selling to the Subconscious MindISBN: 978-0-470-60177-8
Hardcover
272 pages
August 2010
This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 10-15 days delivery time. The book is not returnable.
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how
cutting-edge neuroscience is having an impact on how we make, buy,
sell, and enjoy everything, and also probes deeper questions on how
this new knowledge can enhance customers' lives. The Buying
Brain gives you the key to
• Brain-friendly product concepts, design, prototypes, and
formulation
• Highly effective packaging, pricing, advertising, and
in-store marketing
• Building stronger brands that attract deeper consumer
loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.