Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy

Despite the recent recession – or perhaps because of it – there has been an epic shift in people diving into entrepreneurship. We are in the Entrepreneurial Revolution. This revolution is not intended to overthrow the government or establish a new nation. This revolution is about how we work and how business is done. 

Like all revolutions, the Entrepreneurial Revolution will have massive casualties. 600,000 new small businesses will be created in the next 12 months. By the end of the year, half of them will have shut their doors forever. However, the freedom and adventure of being one’s own boss is quickly overshadowed by the overwhelming state of chaos that comes with the demands of running a business.

“To some these numbers may be nothing more than a statistical reality,” says Clate Mask, CEO, co-founder of Infusionsoft and co-author of Conquer the Chaos: How to Grow a Successful Small Business without Going Crazy. “But we’re not okay with that. It’s the reason why Scott and I wrote Conquer the Chaos.”

Faced with the challenges of not only starting a company, but making it successful, entrepreneurs seek guidance in making sense of the demands they need to deal with in the 21^st century.  The first step is to recognize that you’re in chaos.

By business owners, for business owners, Conquer the Chaos enables entrepreneurs to reevaluate their approach, revitalize their companies, and realize the freedom and success that their hard work deserves. It’s for the parent who has missed one too many little league games, the person who is tired of dealing with headaches. It’s for the entrepreneur who thinks, “Hey, this isn’t what I signed up for. How do I get on the path to freedom?”

As co-founders of Infusionsoft, the leading provider of email marketing 2.0 software for small businesses, Mask and Martineau love to help small businesses grow. Conquer the Chaos speaks to business owners and aspiring entrepreneurs by making sense of the overwhelming demands they’re facing in their businesses and providing a 21^st-century recipe for success with sanity.

Co-authors Mask and Martineau reveal powerful strategies for the business owner who is ready to break free. In Conquer the Chaos, they share their experiences of building a business from the ground up, downloading their experiences of starting a business into one brutally honest narrative revealing the early days of their own chaos when they could barely make payroll, lived on pizza and lived with families that rarely saw them. Their stories will ring true with business owners and aspiring entrepreneurs everywhere.

“Whether you’re a business owner or an aspiring entrepreneur, chaos will creep in after you’ve started the business,” says Martineau. “And for us, just like most others, you have to be intentional in getting past it. This book was born out of our own journey in chaos, as well as the tens of thousands of experiences we’ve had working with small businesses. Through our own experience and the experiences of our customers, we overcame the chaos. Clate and I are living examples of that.”

Described with stories and examples anyone running a small business today will recognize, Conquer the Chaos shows you how to break free of the chaos and conquer it with six key strategies.

Chaos is an inherent part of running a small business. How you decide to deal with that chaos—whether to accept it, fight it, or conquer it—is up to you.