People Buy You: The Real Secret to what Matters Most in BusinessISBN: 978-0-470-59911-2
Hardcover
208 pages
June 2010
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Foreword ix
About the Author xiii
Chapter 1 From Information to Empathy 1
Chapter 2 Friends Buy from Friends and Other Urban Myths 11
Chapter 3 Be Likable 27
Chapter 4 Connect 65
Chapter 5 Solve Problems 97
Chapter 6 Build Trust 123
Chapter 7 Create Positive Emotional Experiences 147
Chapter 8 A Brand Called You 169
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Read an Excerpt
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