Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online VideoISBN: 978-0-470-59888-7
Hardcover
256 pages
September 2010
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KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.
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