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Marketing 3.0: From Products to Customers to the Human Spirit

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
ISBN: 978-0-470-59882-5
Hardcover
208 pages
May 2010
List Price: US $24.95
Government Price: US $14.28
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Foreword.

Preface.

About the Authors.

PART I: Trends.

Chapter One: Welcome to Marketing 3.0.

Chapter Two: Future Model for Marketing 3.0.

PART II: Strategy.

Chapter Three: Marketing the Mission to the Consumers.

Chapter Four: Marketing the Values to the Employees.

Chapter Five: Marketing the Values to the Channel Partners.

Chapter Six: Marketing the Vision to the Shareholders.

PART III: Application.

Chapter Seven: Delivering Socio-Cultural Transformation.

Chapter Eight: Creating Emerging Market Entrepreneurs.

Chapter Nine: Striving for Environmental Sustainability.

Chapter Ten: Putting It All Together.

Index.

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