The Association Guide to Going Global: New Strategies for a Changing Economic LandscapeISBN: 978-0-470-58789-8
Hardcover
224 pages
July 2010
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"The book takes associations from concept to carry-through in terms of setting a plan for going global., covering topics including defining what globalization will do for the association, pros and cons of going global, structure models, partnering and classifying international markets." (USAE Community Newspaper, 8/17/10)
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